Apptimize

Welcome Sign In

Help Center

These 3 Simple Graphs Show Why Retention Trumps Acquisition

Last Updated: May 18, 2016 01:20PM PDT

Whenever I talk to mobile teams today, 9 out of 10 teams tell me that their biggest challenge is acquiring new users.

It makes sense. We know that there are some huge challenges when it comes to funneling in new users: Mobile is a winner-take-all ecosystem and The chances of success are literally 0% for new apps. With App Store search and distribution being quite unreliable, team are forced to rely on ASO techniques, buying installs, Facebook ads, etc. In addition, companies like Facebook, Snapchat, and Uber have popularized user acquisition with their relentless focus on “growth.”

Read more...

86a669c6ef2d424fee3776c48a976ec8@apptimize.desk-mail.com
http://assets2.desk.com/
false
desk
Loading
seconds ago
a minute ago
minutes ago
an hour ago
hours ago
a day ago
days ago
about
false
Invalid characters found
/customer/en/portal/articles/autocomplete