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When NOT to A/B Test Your Mobile App

Last Updated: May 18, 2016 01:11PM PDT

Written by our very own Lynn Wang:

A/B testing might be the single most effective way to turn a good app into an amazing app. However, it’s also a subtle way to lead yourself into THINKING you’re improving your app when in fact your test results are full of false positives or you’re spending precious time testing when you could be doing something else.

Don’t get me wrong. A/B testing can be outstandingly effective at increasing user conversions and your bottom line (which is why all the big guys such as Facebook,LinkedIn, and Etsy are A/B testing constantly), but there’s a time to test and there’s a time to just implement changes. You should skip A/B testing…

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