Installing and using Apptimize introduces zero latency into your app. We develop our SDK with a zero-latency policy in mind. We achieve this by having all communication between the app and our servers to be asynchronous and scale to bandwidth availability. In the unlikely event that a device does not receive the experiment data from Apptimize quickly enough, that user will be automatically defaulted out of the experiment until the experiment data arrives. If your experiment includes a heavy resource (such as a new large image), we provide a developer option to specify a max delay for the device to wait on that resource.